Keeping it together...
We’ve been asked by Elsevier to grow market share in the challenging print advertisement market. We’ve been so successful that the Christmas edition of the magazine was the thickest edition ever. Also the anniversary edition in July 2015 was a good example of good sales; it was almost impossible to clamp it together due to the many pages.
Apart from the sales of advertisements, we also manage white paper campaigns. This is lead generation. We promise the companies that place a white paper in the magazine, at least 300 leads for their business development. We’ve been working these campaigns successfully for some years now.