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SalesQ Specialist

The project

Since 2014, SalesQ has been Cisco's permanent partner for generating and nurturing leads and enriching data. The activities consist of:

  • calling out various proposals,
  • following up leads,
  • identifying the most suitable partner for a given lead

We work with SalesQ for marketing with which we provide our distributors and partners with qualified leads. SalesQ distinguishes itself through knowledge of the market, technology and flexibility.

— Leroy Kijl, Manager Commercial Markets at Cisco

Challenges and objectives

Cisco and its channel partners require a continuous flow of hot leads to achieve ambitious growth targets. Delivering market pressure in a scalable way is a profession and is in good hands with SalesQ, partly due to the knowledge of ICT and the market that they have in-house.

Cisco achieved ROI of 1:20 for every marketing Euro invested

Thanks to the SalesQ approach, Cisco is able to achieve the ROI of 1:20 for every invested marketing euro. Partly because of this, the collaboration has been extended to Belgium and together we are taking the next steps towards innovative ways of marketing.

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