Since 2014, SalesQ has been Cisco's permanent partner for generating and nurturing leads and enriching data. The activities consist of:
- calling out various proposals,
- following up leads,
- identifying the most suitable partner for a given lead
We work with SalesQ for marketing with which we provide our distributors and partners with qualified leads. SalesQ distinguishes itself through knowledge of the market, technology and flexibility.
Challenges and objectives
Cisco and its channel partners require a continuous flow of hot leads to achieve ambitious growth targets. Delivering market pressure in a scalable way is a profession and is in good hands with SalesQ, partly due to the knowledge of ICT and the market that they have in-house.
Thanks to the SalesQ approach, Cisco is able to achieve the ROI of 1:20 for every invested marketing euro. Partly because of this, the collaboration has been extended to Belgium and together we are taking the next steps towards innovative ways of marketing.